‘Welcome to the Coolest Starbucks in the World’

Starbucks is opening its biggest and most interactive location to date, in Shanghai, with help from Chinese technology giant Alibaba Group.

The two-story, 30,000-square-foot Shanghai Roastery will be the company’s second roastery after Seattle, with small-lot Reserve coffee sourced from around the globe, including China’s Yunnan province, prepared for sale and onsite consumption. The Shanghai Roastery will also be the first of Starbucks’ 27,000 locations worldwide, and the first of its kind in China, to seamlessly integrate a real-time, in-store and online customer experience, powered by Alibaba’s Mobile Taobao app and the company’s augmented-reality (AR) technology.

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