By 2050, there could be more plastic than fish in the sea. Ten tons of plastic are produced every second. Sooner or later, a tenth of that will end up in the oceans. Coca-Cola says it wants to do something about it – but does it really?
In January 2018, Coca-Cola made an ambitious announcement: The brand, which sells 120 billion plastic bottles every year, promised a “world without waste” by 2030. But filmmaker Sandrine Rigaud was skeptical about this ostensibly noble resolution. In Tanzania, for example, far from the company’s American headquarters, a different picture emerges. Here everyone waits for red-and-white buses and walks by red-and-white walls, and the children play with red-and-white equipment in the playgrounds. The Coca-Cola logo is ubiquitous. But what is even more worrying is that history is repeating itself here. As it did 50 years ago in the United States, Coca-Cola has been continuously replacing glass bottles with plastic ones since 2013. Coca-Cola Vice President Michael Goltzman tries to play down the problem, saying it’s not the plastic bottles themselves that are the problem, but the lack of suitable infrastructure in Tanzania.
Categorieën:Welzijn, zorg en onderwijs