Could community cash stop drivers speeding?

Could community cash stop drivers speeding? This city in the Netherlands has taken an innovative step to try to dissuade people from speeding The Dutch city of Helmond plans to reward motorists who stick to the speed limit with cash for community projects there.

A ‘speed-meter money box’ was installed in May in Helmond in North Brabant. For every vehicle passing that observes the 30km/h (19mph) speed limit, €0.10 is added to the total. Sander Hermsen, a researcher of behaviour change and design at the Utrecht University of Applied Science…